Digital Product Management, Technology and Practice by Strader Troy J

Author:Strader, Troy J....
Language: eng
Format: epub
Published: 2014-05-21T23:46:38.649000+00:00

Chapter 9

The Role of the Internet in the Decline and Future of Regional Newspapers

Gary Graham

University of Manchester, UK

ABSTRACT

Digital technology has had a significant impact on the newspaper industry in many different areas of the world. The Internet and digital content technologies enable online newspapers to reach a wide audience and to reduce many of the costs associated with print newspapers, but there have also been some negative impacts including a loss of readers and advertising revenue for traditional printed newspapers. In this chapter, focus groups and interviews are used to investigate the following issues: (1) the role of the Internet in the decline of the social/business influence of regional newspapers, and (2) the impact of developments such as Web 2.0 on the future of regional news supply. The chapter concludes with a discussion of managerial implications for the future.

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